Reading #5 - Swiss Design Examples

Original Example:
























Contemporary Example:

























These two posters can relate to each other quite nicely. In both, there is the use of a grid, and they both use similar sans-serif typefaces. Along with the grid, there are dynamics that lead your eye from one end of the design to the other, making the viewer search the whole thing. Josef Muller-Brockman was a great Swiss designer and I believe his design aesthetic will be replicated for quite some time.